Audubon Dakota staff discuss certification process for bird-friendly beef with rancher Dan Rasmussen of the 33 Ranch. Photo credit: M.F. Fernandez

Bird-friendly Beef: Audubon’s Conservation Ranching Program

Audubon’s Conservation Ranching (ACR) program is the cornerstone of its Working Lands Initiative. It functions as market-based conservation, offering incentives for good grassland stewardship and “bird-friendly” management practices through a certification label on beef products. The program has evolved through a collaborative effort between beef producers, state and federal agency partners, industry experts, an